How to Write a Careers and Employment Page for a Restaurant Website
A dedicated restaurant careers page on your website is a great way to attract potential candidates. It puts your best face forward and highlights the positive side of working at your business. It’s also an opportunity to answer applicants’ questions, helping them decide if the job is right for them.
Here’s what to include on a restaurant careers page…
Welcome Message: A friendly and inviting message that reflects the spirit of your cafe or restaurant. Mention your commitment to creating a supportive and enjoyable work environment. You may want to mention your Values Statement and Mission Statement.
About Us: Share a brief history of your restaurant, cuisine, values, and what makes it a unique workplace. This information is probably elsewhere on your website – it’s OK to repeat it here. Include some information about the business owners to make it more personal. Add links to your Facebook and Instagram accounts – people will also use these to form an impression of your business culture and priorities.
Our Team (with photos): Highlight the diversity and professionalism of the current team, emphasising teamwork and the potential for personal growth within the company. Show some photos at the top or bottom of the page of your people working, or in a lineup with smiling faces.
Why Work With Us: Outline the benefits of working at your restaurant, such as flexible schedules, staff meals, happy team training opportunities, and the chance for career advancement – but keep it real, not hyped. Not everyone is after a ‘high-energy, fun environment’ – they may just be after a steady job where they can be reliable and be paid on time, so keep the language descriptive rather than colourful.
Available Positions: List current job openings with a clear title, a short description of the role, responsibilities, and any necessary qualifications or experience. When you have well-written Job Descriptions for the different positions, this will help with the summaries. Many rostering and payroll systems now provide a way to list jobs online, and you can embed that on your employment page. Be ready to take applications even if you don’t have a position immediately available – many online roster and employment systems have the ability to store applicant details for future reference.
Staff Biographies: Feature some brief stories from current or past employees about their work, career growth and restaurant experiences. Ideally one from front of house, back of house and the bar. Given the cultural diversity of most restaurants, here’s the opportunity to highlight that with the people you feature.
How to Apply: Provide a simple and clear explanation of the application process, with a link to the form they must complete. Most people will access this from a phone, making it more difficult to attach a CV or cover letter, so don’t make them a compulsory part of an online form – these documents are more important for senior positions. Make sure to include a question about visa status.
Explain how the hiring process works, with a phone and then personal interview, a possible trial period and then the selection process. This is followed by induction, training and regular hours.
FAQs: Use the restaurant careers page to answer 6-10 common questions applicants usually ask. These could be about working hours and flexibility, pay rates, taxation, visas, dress code, training, and company culture.
Contact Information: Give a specific contact point for enquiries, such as a contact form, email address or phone number, so potential applicants can get in touch with any further questions. Given the staff shortage most places are experiencing, this makes it easy for people to make contact.
Legal and Visa Information: Include a statement about equal opportunity employment and your restaurant’s commitment to creating an inclusive workplace. Plus, the type of visa an applicant needs to hold.
Congratulations – a Restaurant Careers Page with this amount of information will set your business way ahead of most other hospitality employers. It’s not just helpful to applicants, it positions your business as highly professional and committed to creating a great workplace – a true Employer of Choice!
A dedicated restaurant careers page on your website is a great way to attract potential candidates. It puts your best face forward and highlights the positive side of working at your business. It’s also an opportunity to answer applicants’ questions, helping them decide if the job is right for them.
Here’s what to include on a restaurant careers page…
Welcome Message: A friendly and inviting message that reflects the spirit of your cafe or restaurant. Mention your commitment to creating a supportive and enjoyable work environment. You may want to mention your Values Statement and Mission Statement.
About Us: Share a brief history of your restaurant, cuisine, values, and what makes it a unique workplace. This information is probably elsewhere on your website – it’s OK to repeat it here. Include some information about the business owners to make it more personal. Add links to your Facebook and Instagram accounts – people will also use these to form an impression of your business culture and priorities.
Our Team (with photos): Highlight the diversity and professionalism of the current team, emphasising teamwork and the potential for personal growth within the company. Show some photos at the top or bottom of the page of your people working, or in a lineup with smiling faces.
Why Work With Us: Outline the benefits of working at your restaurant, such as flexible schedules, staff meals, happy team training opportunities, and the chance for career advancement – but keep it real, not hyped. Not everyone is after a ‘high-energy, fun environment’ – they may just be after a steady job where they can be reliable and be paid on time, so keep the language descriptive rather than colourful.
Available Positions: List current job openings with a clear title, a short description of the role, responsibilities, and any necessary qualifications or experience. When you have well-written Job Descriptions for the different positions, this will help with the summaries. Many rostering and payroll systems now provide a way to list jobs online, and you can embed that on your employment page. Be ready to take applications even if you don’t have a position immediately available – many online roster and employment systems have the ability to store applicant details for future reference.
Staff Biographies: Feature some brief stories from current or past employees about their work, career growth and restaurant experiences. Ideally one from front of house, back of house and the bar. Given the cultural diversity of most restaurants, here’s the opportunity to highlight that with the people you feature.
How to Apply: Provide a simple and clear explanation of the application process, with a link to the form they must complete. Most people will access this from a phone, making it more difficult to attach a CV or cover letter, so don’t make them a compulsory part of an online form – these documents are more important for senior positions. Make sure to include a question about visa status.
Explain how the hiring process works, with a phone and then personal interview, a possible trial period and then the selection process. This is followed by induction, training and regular hours.
FAQs: Use the restaurant careers page to answer 6-10 common questions applicants usually ask. These could be about working hours and flexibility, pay rates, taxation, visas, dress code, training, and company culture.
Contact Information: Give a specific contact point for enquiries, such as a contact form, email address or phone number, so potential applicants can get in touch with any further questions. Given the staff shortage most places are experiencing, this makes it easy for people to make contact.
Legal and Visa Information: Include a statement about equal opportunity employment and your restaurant’s commitment to creating an inclusive workplace. Plus, the type of visa an applicant needs to hold.
Congratulations – a Restaurant Careers Page with this amount of information will set your business way ahead of most other hospitality employers. It’s not just helpful to applicants, it positions your business as highly professional and committed to creating a great workplace – a true Employer of Choice!
See also: How to Write Restaurant & Cafe Job Advertisements That Get the Phone Ringing
Check the other useful blog posts on the Foodie Coaches website…
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